|
|
With their help, they monitor the reputation of the domain and IP address, the state of technical settings, whether mailings are included in spam and unsubscribes from subscribers. Mail.ru, Gmail (Google Mail) and Yandex have such tools. You can also view advanced analytics indicators in Google Analytics and Yandex.Metrica. What indicators to focus on The open rate of letters should be above %. The percentage of clicks and link transitions should be more than.
If the service is good, everything is configured correctly, the email seo expate bd deliverability rate will be over %. How long does it take to evaluate the effectiveness of email campaigns? The minimum period for assessing the effectiveness of email campaigns is three months. If you sent out your first newsletter with what you thought was great content and didn’t get a single sale, that doesn’t mean everything is bad. Quality clients and sales come with time.
It is necessary to strengthen customer loyalty and increase their awareness of the company and product. Only after this can you come back with a repeat offer to purchase and expect a high conversion. If you send a newsletter weekly, a month won't be enough to judge its effectiveness. Consider two A B tests per quarter as an indicator. Run several series of mailings manually and see how people react. And after that, decide how to move forward: do one newsletter per month with a digest or stick to the weekly format.
|
|
發表於 17:06:27