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GDN - Search and Display Ads Search Ads vs Display Ads Why use GDN GDN competition rate lower than Search Network You've probably seen a lot of ads pop up in the search results window. GDN example Advertisements using keywords like this are search advertisements, which are one of the advertising methods used by many companies today. However, if you look at this from a different perspective, you can see that it is highly competitive because it is being used so much. Since the competition rate in GDN is relatively low, it is also a good idea to target this market. If you use GDN, you don't need to consider competitiveness in keyword usage, so you only need to worry about creating better quality advertisements, right? Search advertising also requires a lot of consideration of keyword CPC, or cost per click.
If the keyword price is high, you will be hesitant to use that keyword because the advertising cost will be Cambodia Phone Number Data high, right? GDN is more cost-effective than simple search advertising because the price per click is not high. Extensive GDN coverage The reach of search ads stops at search engines. keywords to be displayed in the results window. Depending on the region, you may also need to add different languages to this keyword. However, GDN's advertising reach is not limited to search engines or just one region. Have you ever seen advertisements inserted in the middle of sites such as Gmail and YouTube? This is a prime example of GDN. Advertisements can be placed on sites operated by Google or affiliated sites and media. GDN's exposure format can also be said to be a large-scale promotional network consisting of websites, videos, and applications. Since the range of exposure is much wider than that of search ads, it will naturally be exposed to users more often, right? This increases the chance of attracting the interest of not only users who are curious about search results for a specific keyword, but also users who were not interested.
Tips for using GDN In order to see the effects of GDN, you need to know how to use it, right? Here are some tips to help you make good use of it. Do remarketing Remarketing is a way to maintain relationships with existing customers and is an effective way to utilize GDN. What it exactly means is creating display ads targeting users who have previously visited your website. Make your ads appear when these users search for related keywords or search the web. Why is remarketing important? This is because people who have previously visited your website know about it and are interested in it. Google Ads also created a customer match targeting information function in June 2020 and launched a system to manage potential customers. In this way, you can use GDN to expose advertisements on various platforms (Google search box, shopping section, Gmail, etc.) and target other customers with similar tendencies to existing customers.
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