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Even though we would like it to be that way, we don't always find out what is changing on the website. It is therefore worthwhile to synchronize crawls at regular intervals: Have titles and descriptions changed? Have status codes changed? Are there new URLs? Are URLs missing? Are all canonicals still the same? Are all robots meta tags still the same? and much more. Big tools will surely have a solution for this soon. However, as long as these do not exist, we will help ourselves manually. [get:traction] wrote a very good guide on how to match two.
Screaming Frog crawls using RStudio. It's a bit complicated for non-developers, but definitely Special Data worth the effort! At the end you have a file in which only the changes from the crawls appear in individual sheets. visibility When it comes to getting a quick assessment of whether there was an update or a problem, nothing beats visibility. The reports in Sistrix are very helpful for us as an agency . Here we can access the visibility of our customers' domains (but also their competitors) in a clear report. This is also sent as a PDF by email on Mondays - but unfortunately only in the afternoon. sistrix report.
Rankings Our tool of choice for specific rankings is RankRanger . I am finally happy here. The tool not only can do everything, it also displays it beautifully. I can also put together my most important evaluations here in a report as I want: whether monthly, weekly or daily, with search volume or without, with ranking URL or without, with color or without, with first recorded ranking or without - with everything! rankranger monthly snapshot I can either access the reports daily via a URL or have them sent to me regularly by email.
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