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Vinformation on how to do this, as well as our privacy practices and commitment to protecting it, please review our Privacy Policy .Understand the motivations of your audience with the Jobs to be Done methodology Jobs to be done is a methodology to know your consumers better. Have you already thought that they buy from your company not for the product itself, but for the task it solves? This is the perspective of that methodology. Understand it better! Camila Casarotto May , | min read jobs to be done Do you think people buy clothes solely to dress themselves? It is definitely not the only reason: they may be looking for self-esteem,
status, comfort or a series of meanings and values that a Chinese Australia Phone Number List product represents for them.s an important marketing task , as it contextualizes all your actions. And that is why the Jobs to be Done methodology was created. From this perspective, what matters is not exactly the purchasing behavior of the public, which is often the focus of marketing research . The starting point is to identify what the consumer wants to solve
in their life and, from there, understand what product or marketing approach you should use to help them in the best possible way. It is still not clear what the methodology is? Don't worry, we are here to clarify all your doubts! Understand below what Jobs to be Done is , what its advantages are and how to apply it in your company to have more results. ADVERTISEMENT Continue reading! What is the Jobs To Be Done methodology? Jobs to be Done is a methodology to better understand consumer behavior based on a change in perspective with the intention that marketing actions b
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