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Then, you agitate that problem, which makes them even more interested in what you have to say. How is it that the problem makes them sad, angry or anxious? Paint a picture about this problem or tell them a story and they will be interested in what you have to say.Finally, you show a solution to that problem, which they can get after they convert. This is the final goal of your landing page, and which can be achieved once you have finished with the previous two steps. This last part should be like a no-brainer to them: if they have a problem, and they see the solution your offer is relevant, they will convert.This article by Dan Shewan explains some other important principles, which are meant to be used for PPC copywriting, but still apply for landing pages.
Focus on one thingIf you expect a visitor to guess what she has to do on Benin WhatsApp Number your landing page, then think again. People have a hard time understanding what a page is about if you are not clear enough. You can’t expect to make a sale and also get them to follow you on social media on the same visit.If you see some of the best landing pages, you will notice all of them focus on one thing. They all have one problem, one solution, one unique value proposition, and one goal for each landing page. You should do the same.Start by focusing on one of their problems. If you followed the recommendations I explained in the previous section, you probably know what I’m talking about.
Then, focus on the benefits of the thing you are giving away. How can you help them solve their problems? What is it for them?Also, focus on your unique value proposition. What is it unique about your offer? Why should they listen to you?And most importantly, focus on what you want them to do.If you want them to buy from you, add one CTA and one CTA only: an “Add to Cart” button. If you want them to call you, put your phone number and a “click-to-call” button. You probably get the idea.Wistia Sign Up PageWistia makes their account sign up landing page focused on one thing: creating an account.4. Make your landing page trustworthyWords are a dime in a dozen. Trust, on the other hand, is not. Trust takes time to develop. It takes a consistent effort for a certain period of time to gain, and it’s a basic element that nurtures any kind of transaction, whether it’s financial or not.Trust, in contrast with content, can’t just “be written”.
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