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Filters can be further divided into three parts: variables, operators, and values. We'll talk more about variables later, but in this case it just refers to the type of variable it contains. The operator tells the tag whether the event needs to be equal to a certain value, if it must be greater than or less than a certain value, or if it must contain a certain value. Value is a condition that needs to be met. Although the term "value" is often used to talk about numbers and prices, in this case value is not necessarily a number. Instead, your value could be something like a URL or a keyword.
For example, let's say I want to know how many people read further into chile whatsapp data the blog content on my website. I can create a label with a scroll depth trigger that fires when the vertical scroll depth reaches 75%.
Activate the configuration menu in Google Tag Manager.
If I want this tag to fire on every page of my website, I can select the "All Pages" option in the trigger configuration box and don't need to create any additional filters. But since I’m focusing on blog content, I’m going to select “Some Pages” and create a filter for “Page URL”, “Contains”, “myfakewebsite.com/blog”.
If you want a certain tag to fire on most pages of your site, but want to exclude certain pages, you can use a blocking trigger to prevent it from firing on those few pages. GTM prioritizes blocking triggers over other types of triggers, so if your blocking trigger conflicts with conditions set by another trigger, Google Tag Manager will honor what the blocking trigger specifies.
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