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Why do companies activate sales enablement initiatives? Precisely to bridge the differences between sales and marketing and make the entire organization more efficient and effective. Fortunately, digital transformation has made several effective platforms available to companies for managing marketing, sales and customer care activities. With marketing automation software, it is possible to activate lead nurturing campaigns and optimize contact management at every stage of the funnel. When it's time to transition to the sales force, sales enablement tools support the finalization of processes, contributing to increasing company turnover.
To which type of company does B2B sales enablement apply? At the moment, as reported by the joint wedding photo editing service research of Demand Metric and HubSpot (on the US market), sales enablement is active: in 38% of companies with turnover up to $25 million in 55% of companies with revenues between 26 and 500 million dollars in 68% of companies with turnover over $500 million For any doubts or curiosities about the strategy, we make one of our experts available for a consultation where we will try to help you understand the objectives and define the activities to achieve them.
Click here and book a free online session now! Chatbot from A to Z: guide to getting the most out of technology Published by Valeria Caglioni You can find me on: Updated the:February 18, 2022 Reading time: 9 minutes chatbotsChatbots are not as complicated as you might think. In this article, we will try to offer you some useful ideas to make the most of this technology, improving marketing and sales results thanks to the automation of conversations. You will find suggestions for setting bot objectives and defining strategy, with some practical examples.
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