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This necessity is mainly due to the current condition of neoliberal capitalism where the entire form contains both process and innovation, transforming each potential process into an act of production and related monetary value. From here we understand how the most widespread corporate culture essentially progresses in its most material aspects , tending to equate and bring the concept of culture itself back to an animal and instinctive level: devoid of reason and instead full of illusion. Business and marketing agility: antidote to the proliferation of inefficient corporate cultures Against all passivity Paradoxically, the technological era can no longer accept such precariousness.

Corporate life is efficiency and historical production. Custom now focuses on the substance and not on the form even if the reality of the facts should also be understood in terms of substance which is mastered only by a few. As if hyper-digital and technocracy had somehow seo expater bangladesh ltd annihilated all critical thought. Too bad this leads to nothing other than a form of slow and inexorable decomposition. I only see an agile approach as the one most capable of responding to a current scenario, which by its nature is dynamic, complex and can be included in a technical network of connective governance. My suggestion is not intellectual or philosophical, it is not about discussing the truth like academics, but about providing concrete ideological and corporate political weapons to those struggling to survive in this scenario.



The agile manifesto can generate awareness that to achieve better results, the work of individuals must be optimally exploited. In detail: Alignment . The importance of coordinated work through close ties and frequent conversations Communication . Give importance to communication, preferring communication genres capable of transmitting as much information as possible Responsibility . The possibility of self-organization and a margin of independence of collaborators can generate better solutions Motivation . Create an environment that can motivate individuals, understanding their strengths and supporting their limitations Balance.